Williams AV became the parent company of Williams Sound and Pointmaker, global manufacturers of wireless communication, video annotation and presentation technologies. New branding, product design, print and trade show materials as follows.
User interface design
Advertising. (New Roads Ad) Duties performed: Photography and editing, ad concept and design, copy provided by in-house creative writer. (Be Moved Ad) Duties performed: Direct photoshoot by Jonathan Chapman and editing, ad concept and design, copy provided by in-house creative writer.
Product design and branding. Williams AV has many rack-mounted products and I helped design a consistent family of products and branding of Williams AV and Williams Sound.
Social media content. Once a new product is ready to launch, I helped Williams AV bring product awareness to the AV industry through social media and email ad campaigns, most happen before a large trade show event.
Exhibit booth design. Usually starting with a render from scratch using Strata 3D, I render a design and work with local trade show booth companies to implement and finish the design.